Next-generation console is set to be more profitable than predecessor.
Speaking to investors during a conference call, Sony CFO Masaru Kat assured listeners that advances in technology allows the company to reduce costs of its upcoming console.
He explained that while developing the PS3, Sony had to build brand new electronics and chip sets for the machine, which drove costs up.
Kat continued: “But this time, yes we have a team working on chip development, but we already have existing technology to incorporate and also product investment and all the facilities will now be invested by our partners, other foundries, so we don't have to make all the investment in-house."
In addition to this revelation, Sony announced that sales grew by 4.7% to 72 billion for the first quarter of 2013, however, the company's ageing gaming hardware showed signs of strain as sales decreased 12.2% year-on-year.
The decrease was primarily attributed to waning sales of the PS3, while the general public disinterest in the PSP and PS Vita continued to take its toll.
Sony insisted the outlook is rosy, saying: “Sales are expected to increase significantly primarily due to the planned introduction of the PlayStation 4 in the fiscal year ending March 31, 2014.”