Arsenal’s mega sponsorship deal with Puma to produce their new kit, means Arsene Wenger should have more cash to spend this summer.
Reports are suggesting that the deal with Puma is worth in the region of £150-170 million over a five-year period, as Arsenal show Manchester United how to secure a decent commercial kit deal in England.
It’s a very clever and shrewd move on the part of the Gunners as they seek to find new ways to generate revenue, re-negotiating various sponsorship deals and trying to create higher amounts of cash injection.
Considering the impending cost controls coming into English football, this is a very clever move on the part of the North London club over the next five years.
However, it’s the more immediate benefits of what this cash will mean, which will be of more interest to Arsenal fans everywhere.
Arsenal’s recently published set of figures showed that they have cash reserves of well over £100 million in the bank, with around 70 per cent of that being made available to Arsene Wenger as transfer cash.
The Puma money could inflate that figure a little higher, meaning that Arsenal could tip the balance in their favour, with any player they are interested in signing throughout the summer.
It should give Arsenal fans a little more confidence that Arsene Wenger will be willing to spend a decent whack of cash this summer, after showing a reluctance to do just that throughout his career at the Gunners.
More significantly, it shows that Arsenal are thinking along the same lines as Manchester United in terms of attacking various commercial sources to become serious forms of income over the future.
Arsenal are a major sporting business and they will now more than likely look at re-negotiating other deals in order to try and give Wenger even more disposable income as they look to get back to the top of English football.
Arsenal’s current shirt and stadium sponsors should be a little alarmed by the news despite their own, relatively secure, big contracts and it’s one of the clearest signs yet of Arsenal’s potential as a brand.
If the club continues to develop overseas relationships, expanding their support base and increasing the number of countries they have a presence in, they are just going to become a more valuable resource for companies to use to access fans.
Arsenal may not finish with Champions League football this season, which means they will not benefit from the cash that competition generates next season, which means this deal could have even more significance by the end of May.
Do you think much of the cash will be given to Wenger?
image: © Matt and Kim Rudge