Big Things Expected At Apple's WWDC '13


This week Apple sent out invites for its annual developer convention, where budding app developers can discuss their ideas with Apple's very own software engineers.

The press, and those who are lucky enough to purchase a ticket (which sold out in record time this year), are invited to a keynote presentation, typically headed by the CEO Tim Cook and aptly supported by the chief officers of the software division(s) to show off and discuss what's new in the latest versions of the operating systems for their iPhones, iPads and Macs.

This year could be even more exciting for all Apple fans, however, as it appears that the unveiling of the next version of the operating system for the majority of iPhones, iPods and iPads - iOS 7 - is going to be the first update where head designer and acclaimed British award winner, Jonny Ive, is directly involved. Considering that Ive is responsible for the design and look of the hardware, big things are expected in the industry to see how he can improve the look and use-ability of the operating system to keep the company's mobile devices current, fresh and - most importantly - sought after.

Digging a little deeper, it's also possible to glean a little information from the invite itself. Famously, Apple is a very secretive company and doesn't provide much advance information, or respond to rumours on unreleased or announced products, but they do have a history of teasing a little snippet in their keynote presentation invitations.

This year, although not obvious, I believe Apple has subtly offered up a tiny glimpse into iOS 7. Looking at the event invite, it's clear this is not in the company's normal colours, or font used in company design and user interfaces, and it's possible that Apple is flagging up how the new folder icon - with smoother, simpler lines fonts - are going to look like in the new update.

We wait in anticipation, then, for June 10-14 at the Moscone West Convention Center in San Francisco, where all will be revealed.