Arsenal FC is a global brand; and a strong one at that. This summer the club will embark on its usual pre-season tour with the likes of Indonesia, Japan and potentially even Vietnam destinations that would be money spinning for all parties.
There have even been rumours of a potential game in Abuja, Nigeria; as Arsenal have one of the strongest followings in the whole of Africa.
As certain areas of Africa start to realise capital gain that previous relationship is starting to reap benefits and this week one of the first major link-ups between an African based company and a Barclays Premier League club has come to fruition.
It was revealed that Arsenal FC have entered into a partnership with Imperial Bank; a company based in Nairobi, Kenya in a deal described as ‘the first major international financial agreement of its kind’ for Arsenal FC.
The overall premise of the new partnership is to develop ‘Arsenal branded debit cards’ across both Kenya and Uganda. In return Arsenal will also run soccer schools in both countries on behalf of the bank.
Arsenal’s Head of Global Partnerships Vinai Venkatesham had this to say on a monumental deal:
“We are delighted to be partnering with Imperial Bank to provide Arsenal branded debit cards to our millions of fans across Kenya and Uganda. Imperial Bank is a well-known and trusted institution that puts its customers, communities and social responsibility at the heart of everything it does. We look forward to a long and successful partnership with Imperial Bank.”
The African market is certainly an untapped resource for Premier League teams. But what could make this link between Arsenal and the Kenyan people even more ingrained; well if they signed the country’s best footballer of course.
A player they just so happen to be interested in.
Celtic midfielder Victor Wanyama has had a superb campaign both domestically and continentally. Such tremendous form has seen him linked with Manchester United but perhaps more strongly Arsenal over the past six months.
With Arsenal now opening up a business link with the country Wanyama represents the opportunity to increase their brand in the country may give the board reason to suggest to Arsene Wenger that he considers him a little more intently.
Not only would it be a great business investment but let’s not forget that at the end of it all Arsenal would also be signing a highly talented 21-year-old destined for great things.
As far as Arsenal are confirmed everyone would be a winner.
Do you think this new deal makes a move for Wanyama any more likely?
image: © lukas