A senior executive from Qatari Telecom company Ooredoo has confirmed they are in talks with Liverpool over a shirt and sponsorship stadium deal.
The move is thought to be part of an idea by the company to use the Premier League’s, and Liverpool’s, Asian fan base to boost business in their target Asian market which could have huge benefits for Liverpool.
Liverpool are currently on a shirt deal with Standard Chartered which is worth around £20 million per year, roughly the amount Liverpool are reported to have to spend on new players this summer.
Football clubs are always in the process of trying to negotiate new and more lucrative sponsorship deals for themselves, with Manchester United the perfect example.
The reason that happens is all about money and a new and more lucrative sponsor, will always be more appealing than the current one if they are bringing more money to the table.
“The goal was to sponsor a big English club with a huge history - Liverpool is the only club available right now. We want to sponsor the club in full. We want to sponsor the stadium as well as the club’s kits,” said an Ooredoo director.
The Qatari economy is one of the most rapidly developing economies in the world, which can allow the businessmen at Liverpool to negotiate a much more lucrative shirt deal before the stadium option is even considered.
Selling the naming rights to Anfield would be a very controversial move, despite the fact that’s how the stadium will always be named and remembered by the loyalist Liverpool fans.
However, the history and the prestige of Anfield as a global sports stadium means if Liverpool sold the naming rights to the ground, they could get a massive sum of cash for their trouble.
At a time when Liverpool are trying to break even and at a time when several have suggested Liverpool can’t pay tens of millions for players any more, that could go a long way to easing the transfer pressure on Brendan Rodgers.
A mega sponsorship deal would allow Rodgers more freedom to go out and be able to compete for his main transfer targets and it would also ease the pressure in terms of personal deals.
Liverpool are still going through a process of re-structuring contracts to lower wages and provide more cash through bonuses and this extra financial investment would allow them to complete that process quickly, while still being able to put together tempting packages for potential new signings.
Would you be happy if Anfield’s stadium rights were sold?
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