Reports in Spain suggest that anyone interested in Sevilla striker Alvaro Negredo will have to offer considerably more than the initial valuation of €15 million.
Despite suffering financial problems, the club have reportedly taken the considerable interest in the Spaniard as a means to strengthen their coffers.
And so the striker who has been linked with Tottenham, Everton, Newcastle United and Swansea to name a few will now cost upwards of €25million.
Whether anyone will go that high remains to be seen, but with apparent interest from Germany and Italy, it is clearly hoped that a bidding war erupts for the 27-year-old.
Michael Laudrup has already ruled Swansea out of the race for the striker, claiming the initial fee was out of their reach.
But with the likes of Borussia Dortmund and Atletico Madrid possibly seeking replacements for outgoing strikers this summer, it is likely Sevilla president Jose Maria del Nido will collect something close to his requested fee.
Negredo has scored 18 goals in La Liga this season and has also been talked of as a possible replacement for Luis Suarez at Liverpool, should the Uruguayan move following his latest indiscretion.
In short, he is a name thrown out as the possible solution to many team’s problems.
The rumour mill is already rife with potential moves for frontmen. And it seems that the departure of one will prompt the movement of many, as each club seeks to replace the one they have lost.
In Negredo they would be signing a prolific forward who averages just under a goal every other game for Sevilla, while he had an almost identical record at his previous club Almeria.
With Spurs, Everton and Newcastle all desperate for at least one new frontman next season, the question remains: how much are they prepared to spend to get one?
Should Tottenham or Everton attempt to sign Negredo? And if not, which strikers should they move for instead?
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