Sony hints at PS4 price

Ps4 Unveil

Company executive suggests the new console could be more affordable than first thought.

Sony's Worldwide Studios' vice president, Michael Denny, has revealed a little of the company's thinking about pricing its upcoming next-generation console, the PlayStation 4.

Announced and partially unveiled at an event last February, the PS4 was praised for its new innovative features and its' heavyweight technical capabilities, but the potential price point was conspicuous in its absence.

Speaking to Edge, Denny explained that it's absence wasn't necessarily a bad thing but rather that there was a lot of information to communicate and plenty of time to do it in.

“The initial announcement phase that we’re in now is just to explain the vision to everybody,” he commented.

Describing the current games industry market as more competitive than the one the PS3 made its debut in, the executive stressed that Sony was up to the challenge.

“We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there,” he commented.


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