Manchester United's sponsorship deals mean they will never be reliant on one person or group's money.
United are owned by the Glazer family but there is a very different approach between that ownership and the same ownership seen at Manchester City, Chelsea or Paris Saint-Germain.
United have never relied on funds coming from the Glazers in terms of buying players or injecting cash into the club for a set goal, purpose or target. Quite the contrary, some United fans still blame the Americans for lacing the club with mass debts.
Fortunately for United, their global appeal has never been bigger which mans they can create mega sponsorship deals, which provide hundreds of millions of pounds so they will never need a Roman Abramovich or a Qatari Investment Group.
The Glazers have opened up various revenue streams for the club through association, but they have come in the form of sponsorship and increasing the value of the club via the stock market.
That is very different to having a single owner or a specific body from which a club becomes very reliant. Take away Abramovich’s cash and Chelsea could fall short and the same goes for the group controlling Manchester City, headed by Sheikh Mansour bin Zayed Al Nahyan.
United are always thinking of new and prosperous ways which will not only enhance their global brand, but create large amounts of cash flowing into the club which can be used to sustain the success of the team.
United have just received a mega package for selling the naming rights to their Carrington based training ground, which has never been done before in the history of the game and is something unique.
It’s unique because of their global footprint and the fact they have around 650 million fans all over the world which makes any sort of sponsorship connected to the club, very appealing.
United have ruled out the possibility of selling the naming rights to their Old Trafford stadium, which is certainly something which could generate just as much cash for them as Manchester City did with the Etihad and Arsenal did with the Emirates.
The news of this new sponsorship deal is extremely significant, especially at the moment when football’s governing bodies are trying to think up new ways and ideas to stop clubs from having centralised power through financial means.
The cash from United’s various sponsorship deals goes a long way to ensuring that the club stays within financial fair play rules and regulations, which will be coming into the Premier League more prominently over the next few seasons.
United fans, would you be unhappy if the club sold naming rights to Old Trafford?