EA: DRM is a “dead-end”


Labels president Frank Gibeau says anti-piracy measures are bad strategy

Following the fallout from the disastrous SimCity launch, EA's Labels president Frank Gibeau has stepped in to stress that the troublesome always-online requirement wasn't an anti-piracy measure.

Speaking to GamesIndustry.biz, Gibeau described the city building title as an MMO, saying it was intended to be played on line for gameplay reasons, not as “conspiracy theories” assert it's an anti-piracy DRM effort.

"DRM is a failed dead-end strategy; it's not a viable strategy for the gaming business,” he explained.

“So what we tried to do creatively is build an online service in the SimCity universe and that's what we sought to achieve. For the folks who have conspiracy theories about evil suits at EA forcing DRM down the throats of Maxis, that's not the case at all."

The recently launch of SimCity left many fans infuriated as servers failed to cope with demand, leaving many unable to play a game they just purchased.

As the problem deepened, many gamers began to question why the game requires a constant internet connection, as some modders found ways to make an off-line version viable.

Even some developers at the game's maker Maxis stepped forward to say that official explanations for why the game required an always-online connection didn't ring true.



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