Edinson Cavani is one of Europe's most sought after strikers, but Napoli are not planning on letting him walk away easily.
Arsene Wenger said in January that the Uruguayan was a player he admired, but the Gunners certainly do not have the financial willpower to try and sign him this summer.
Two clubs which do are Chelsea and Manchester City, who have been quoted a €70 million fee for the player by his Serie A club.
He is a fine striker, but for that price - Both clubs should walk away and let him remain at Napoli, for he is not worth that.
For 70 million Euros, both clubs should expect a return nothing short of phenomenal, while Cavani's is purely 'very very good'.
He has scored 20 goals in Serie A this season, which places him sixth in Europe's Golden Boot race. Aside from Messi and Ronaldo, the three players above him are Falcao, Jackson Martinez and Luis Suarez.
Now all three could be bought for less than the money Chelsea and City have been quoted, and there are other alternatives out there too who are far cheaper. Robert Lewandowski, Wilfried Bony, and Alvaro Negredo are all excellent options.
There is no questioning that either Chelsea or City would be getting a superb player in Cavani, but in the age where Financial Fair Play is around the corner, the wisdom of spending astronomical money on one striker - who isn't Messi or Ronaldo - has to be questioned.
Both clubs need far more than just their strikeforces remodelled, yet paying 70 million Euros would almost blow the transfer budget of either team in their entirety.
It has been shown this season that Chelsea have been exposed at centre-back, with John Terry injured and left out for much of the campaign, with the loss at Juventus a case in point where they were ruthlessly torn apart at the top level.
In midfield there is the issue of replacing Frank Lampard, with Marouane Fellaini a reported target, but one who would cost in the region of £25 million.
For Manchester City the restructuring could be more large scale. They have to replace the outgoing Joleon Lescott at centre-back, and move on and replace under-performers like Samir Nasri. Then there is the latest Yaya Toure complication to consider.
They do have cash stashed away from the sale of Mario Balotelli, and Edin Dzeko is another chip in play, but if City were to blow the whole sum earned from departures of their two strikers, and money needed elsewhere on Cavani, the balance of the squad could be affected.
Edinson Cavani is a top player, but nothing is guaranteed, Uruguay believed his inclusion in a strong Uruguay squad at London 2012 would see them through to a medal, only for him fail to score and their side bow out in the group stages.
For 70 million Euros, both City and Chelsea are better off buying an equally prolific but less high profile striker like Robert Lewandowski - who has just one year remaining on his contract, and using the rest of the money plus other earned on replenishing and strengthening the rest of their squads.
Do you agree? Or should either side pay Napoli's asking price for Cavani?
image: © jikatu