Wayne Rooney is used to receiving extra attention, he has had to live in the spotlight since he was 16.
The difference this week is, having usually been the subject of national adulation and hope - He heads into a scenario where he is public enemy number one.
Rooney travels as part of the England squad which play Montenegro tomorrow night in a World Cup Qualifier, and it is not a fixture which holds happy memories for him.
The last time Rooney and England met the former Yugoslavian country on away turf was in Euro 2012 qualifying - and Rooney picked up a straight red card for kicking an opponent.
It ruined his Euro 2012, suspended for the first two games - and Montenegro have stated they are determined to wind him up again in hope the England striker will be unable to control his temper.
In truth they are likely to be unsuccessful. Rooney's unruly temperament is largely a myth, he has picked up just seven yellow cards for his club in the past two seasons in the Premier League, and no reds.
When he was sent off against Montenegro there were outside circumstances which led to his hot-headedness; his dad had been arrested days before for a supposed role in match-fixing allegation, charges which were never proved.
Rooney will though again be centre of the spotlight tomorrow night, and he needs to do his talking on the pitch - through his goalscoring, in what will no doubt be a tough encounter between the top two teams in the group.
He could do worse than take a look at how fellow Manchester United forward Javier Hernandez dealt with such pressure and taunts on Friday.
Chicharito took a real going over from the Honduran press ahead of the country's World Cup Qualifier with Mexico, who spent two weeks belitting the striker's 'bench' status at United, and depicting him as 'scared' in a series of comic strips.
During the match he was the subject of provocation from the Honduran team as this picture shows; and as this Honduran report details, he was the most booed player in the stadium.
Nevertheless he did not let it get to him. Chicharito scored two goals to put his side 2-0 up, winning a personal battle, even if Honduras pegged Mexico back to draw 2-2.
If Rooney can be as calm and ruthless as his teammate tomorrow night, he will have little to worry about.
image: © pahudson