Blackburn managing director Balaji Rao has delivered news the fans did not want.
Kean out - Berg out - Appleton out; three permanent managerial exits this season from the Ewood Park club, but none have been the departure supporters really wanted to see.
The parties who Rovers fans never want to hear from again are the Venkys - The Indian chicken owners who have presided over the mess which have left the club four points off the Championship relegation zone.
It isn't a case of them packing their bags from Lancashire never to return, because they remain based in India and rarely visit the club - which only intensifies the reasons Rovers fans want to see the back of them.
But any hopes supporters had of them deciding to walk away either now or at the end of the season appear to have been dashed.
The feeling is not mutual, with a number of protests held against the owners by fans, via marches, songs, and even the release of a chicken onto the pitch mid-game.
It appears the long-term goal for the Venkys is to make money profiting from the developing game in India. Rao says he wants to set up a team in the Indian league, with the Blackburn franchise, and no doubt take a slice of the impending growth of the game in the sub-continent.
For Rovers it can't get much worse. They have owners whose eyes are not on the ball, look at the recent reports they want to hire Rafa Benitez. The chances of the Spaniard choosing to manage Blackburn are slim to none, and it echoes the misguided ambition which saw them try to sign Ronaldinho when the Venkys took over.
Right now the best thing which can happen is for Rovers to avoid relegation, it's damage limitation time, a scenario which was not even a consideration at the start of the season.
After that if truth be told, the future still looks bleak for the club in view of Rao's announcement that the Venkys are here for the long-haul.
Rovers fans what do you make of Rao' comments?
image: © Ronnie Macdonald