Produced through John's Rocket Pictures, and masterminded by producers David Furnish and Steve Hamilton Shaw, the film has been conceived as a musical – described by John himself as "Moulin Rouge type of stuff". A script has already been acquired from Billy Elliot writer Lee Hall. According to Shaw: "Michael has an innovative, imaginative and compelling vision for the film."
Gracey is best known for his dance-oriented commercials, including the Evian babies and the T-Mobile Flashmob spots, as well as highly choreographed promos for Will Young's Your Game and Call My Name for Charlotte Church. Gracey is also attached to direct The Greatest Show on Earth, a PT Barnum biopic with Hugh Jackman.
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