The name Milan Jovanovic will haunt Liverpool fans, the player is enjoying a career upturn right now.
Coutinho is the dynamic player in possession of Liverpool's prized number 10 shirt, worn by John Barnes, Michael Owen and Jan Molby to name a few.
There have been a few duds in recent years though. Andriy Voronin, Joe Cole, and Milan Jovanovic.
Serbian winger Jovanovic is the man whom our headline refers. He was signed on a free transfer, but this meant his wages were astronomical. The Guardian claimed he was on £120,000 per week.
If he was on that figure, or close to it, it was a huge waste - because Jovanovic failed to show anywhere close to his best, or even average form.
He was not helped by a revolving door of managers at the club. Jovanovic was tempted to Anfield on a pre-contract agreement by Rafa Benitez, who departed in the summer of 2010 when the Serbian arrived.
Roy Hodgson came in, and barely lasted half a season, and by time Kenny Dalglish took over Jovanovic found himself frozen out.
In total Jovanovic made just 10 Premier League appearances for Liverpool, scoring no goals, and providing no assists.
He did net three goals in the Europa League, one against Steaua and two in the qualifiers against Macedonian minnows Rabotnicki Skopje.
At the end of 2010/11 Liverpool were becoming increasingly desperate to offload high earner Jovanovic, who did not make a single Premier League appearance for the Reds after mid-February of that season.
He was off-loaded to Anderlecht, allowed to leave on a free transfer, where he has been looking like the player Liverpool hoped they may be getting.
It is important at this point to discuss that the Belgian top flight, the Jupiler Pro League, is in no way comparable as an equal with the Premier League, a quick look at UEFA's co-efficient standings confirms this from a factual point of view as well as a subjective one.
So it may simply be that Jovanovic has found his level, but he is a central part of Anderlecht's season which has seen them go four points clear at the top of the division.
After an impressive season last year, which saw him contribute 12 goals and 13 assists, Jovanovic is on course to top it. He already has 15 assists to his name, and he scored his 11th goal of the campaign this weekend in a 1-1 draw away to Gent.
The striker was not your average run of the mill tap in either. It's hard to do it justice so simply watch it for yourself below...
He is a player of undoubted talent, and he has gone on record to state that he feels he would have been a success at Liverpool had Rafa Benitez stayed in the job.
Hodgson nor Dalglish were never keen on him, and with his wages he simply became a burden rather than an asset, and while 10 Premier League games is not enough to fairly judge a player, those were the hard facts which dictated he had to leave for the sake of the club.
Judging from how he is enjoying his football, which should be what matters to a footballer at the end of the day, it's likely he will be thankful in some way with the way it all panned out, and a lot richer too.
Was Jovanovic unlucky at Anfield or simply awful? If his wages were not so high should they have kept him?
image: © froderamone