Aston Villa have had an appalling season so far, which has been far worse than many fans would have dared to expect before the first game.
They are in a battle but there are some obvious things that the club can do to make sure they are never in this current situation ever again. The first aim is to survive, the second aim is to adapt and grow stronger.
The first thing the club have to do is whittle out the over paid players at the club, who are clearly earning more than they are worth, which means cash is being sucked out of the transfer budget.
This extra cash needs to be invested into whoever Paul Lambert feels he needs this summer, but those players have to be fully committed and focused on serving Aston Villa’s best interests over their own.
Villa have to be realistic because they, and other Premier League sides, cannot afford to over pay any more. The impending cost control measures in the Premier League will punish any misused or wasted cash.
The future of Christian Benteke is key to Aston Villa next season and for the rest of the current season.
They have to hang onto him because he is one of the best attacking minds and players in the current team who could easily warrant a move away from Villa Park if relegation becomes a reality.
He’s also a good example that the club can still attract top quality players, without having to jump in at the deep end paying too much and then caving into representatives’ demands for their players.
The club should take a look internally at the contracts of key young players and consider getting those players onto long term deals.
This will protect the core of the current side and will reduce the chance of bigger sides coming in and poaching those players, without having to pay a massive fee for the privilege.
The club also needs to try and increase funding for its current scouting network because as the importance of generating cash becomes more important in the Premier League, fees are going to go up.
An increased scouting network across the rest of Europe will increase Aston Villa’s chances of picking up bargains that also won’t require huge wages at the same time.
How do you think Villa need to approach next season?
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