EA to put microtransactions in all games


All the publisher's titles will soon feature purchasable upgrades, items and more.

EA has said that it plans to introduce often-controversial microtransactions into all of its games, citing consumer demand and financial reward.

During an investors call, transcribed by Seeking Alpha, the mega-publisher said that microtransactions had become a core pillar of its business plans, and wanted to expand its in-game shops operations.

"We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business," explained Blake Jorgensen, CFO and executive vice president.

Enabling this plan will have its technical problems, warns Jorgensen, saying that the company was developing a back-end to overcome hurdles.

"We've got to have a very strong back-end to make sure that we can operate a business like that," he explained.

"If you're doing microtransactions and you're processing credit cards for every one of those microtransactions, you'll get eaten alive."

EA recently implemented microtransactions in its sci-fi horror title Dead Space 3, with mixed praise and criticism from fans.

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