60 Second Interview - David Jacobs, Autographic Insight.

Autographic Insight

Under the spotlight on this occasion is David Jacobs, the Creative Director and a co-founder of Autographic Insight.

1.When did you start your business and what problem are you solving ?

The Business was started in July 2012 by myself , Max Lewis and Leon Pidgeon.

First and foremost we solve the problem of poorly presented and non-interactive presentations / reports created in powerpoint and excel.

We believe there are many companies failing to get the most out of their data, our solution provides them with a better understanding of whats happening in their business based on clear presentation of their unique key metrics.

Additionally our reports update automatically from any data feed or manual upload dramtically reducing the amount of time staff spend on reporting.

2. Did you have a mentor and, if so, who ?

I don’t have a mentor per say. But interacting daily with the team at Autographic Insight inspires me to take the company onto to bigger things and to face new challenges

3. Are you by nature an optimist or a pessimist ?

I am definitely an optimist by nature, always keen to look at the glass being half-full and making the best of bad situations. I do, however, believe it is important to be a realist especially when it comes to forecasting for the business

4. Which business leader do you most admire and why ?

Elon Musk is great role model of mine as he is a serial entrepreneur creating such influential businesses in a diverse range of industries. I also admire Steve Jobs for his meticulous attention to detail and his disregard for the impossible.

5. What's the biggest lesson you have learned in your career to date ?

It is incredibly important to surround yourself with the right people and make sure you are able to delegate tasks to them.

6. What's your favorite business quotation or life motto ?

'A business has to be involving, it has to be fun, and it has to exercise your creative instincts' – Richard Branson

7. What's the best business book you've ever read ?

Lucky Or Smart by Bo Peabody is a wonderful book that embodies the entrepreneurial spirit and ethos

David Jacobs is the Creative Director & Co-Founder of Autographic Insight.


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