Assassin's Creed III shifts 12m units

Assassins Creed 3

Ubisoft celebrates franchise successes as it overshoots on third-quarter sales targets

French publisher Ubisoft has said that its Assassin's Creed III has sold over 12 million copies since its release, helping the company to hit third-quarter sales of EUR802 million.

The company described the third instalment in the franchise as a "record-breaking success", adding that the title saw an increase in digital downloads, 70% higher than the previous game Assassin's Creed Revelations.

Far Cry 3 also exceeded the company's sales expectations, being named the top-ranked Xbox first-person-shooter of 2012, the critically acclaimed title saw physical and digital sales hit 4.5 million units.

"Assassin's Creed III has reported record-breaking sales of over 12 million units and year after year is marking its position as one of the industry’s major franchises," championed CEO Yves Guillemot.

"We have also re-established Far Cry as one of the major pillars of our offering for core gamers, with Far Cry 3 the highest rated shooter of 2012 for Xbox 360 and winning the Gamespot People's Choice Game of the Year award."

He also highlighted the success of other titles, such as Just Dance, saying that these successes have helped to push Ubisoft's market share in the United States and Europe to 11%.

"In 2013-14, thanks to an even stronger offer for core gamers and continued robust momentum for free-to-play games and digital distribution, Ubisoft should continue to capitalise on these underlying trends and win new market share in both the retail and online channels," Guillemot concluded.

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