Marketplace 3.0: Rewriting the Rules of Borderless Business

Marketplace 3.0 by Hiroshi Mikitani

By Hiroshi Mikitani

The CEO of Kobo and Rakuten, one of the world's leading e-commerce platforms, offers a revolutionary collaborative model for global business that spreads the wealth by empowering local vendors.


'A Japanese e-commerce guru tells how to succeed in online business by breaking all the rules... In this upbeat debut, [Mikitani] describes his maverick business philosophy, aimed at challenging conventional wisdom and empowering sellers to create lasting relationships with customers'.

Kirkus Reviews

'Mikitani shares the secrets, beliefs, and drive that fueled Rakuten's meteoric rise to success... [he] weaves an inspiring entrepreneurial story and presents a thought-provoking case for breaking rules'.

Publishers Weekly

'For anybody seeking to understand how to build and scale a company in the new global economy, Hiroshi Mikitani's "Marketplace 3.0" provides a compelling guide to Rakuten's success. From Rakuten's early days as an Internet Mall to detailed insights on leveraging social media and providing a path for managers, Mikitani takes you inside the CEO's office with this thorough breakdown of what goes into today's successful global business'.

Dick Costolo, CEO, Twitter

'Mikitani is one of the world's great Internet entrepreneurs. He possesses one-of-a-kind insights on the intersection of e-commerce and globalization. In Marketplace 3.0, he describes his vision of the future in compelling fashion and shares his unconventional but hugely effective strategies for competing in a 'borderless business' environment. Highly recommended!'.

Reid Hoffman, co-founder & chairman of LinkedIn and co-author The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career.

'Hiroshi Mikitani provides exactly the right advice at the right time. His fascinating story of building Rakuten into a global e-commerce giant offers profound and practical lessons for any leader who wants to master the new rules of global competition while also improving the state of the world'.

Rosabeth Moss Kanter, Harvard Business School Professor and author of Confidence and SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth and Socialt

HIROSHI MIKITANI is the founder and chief executive of Rakuten, a leading player in the global e-commerce market, which recently purchased Kobo and, as well as acquisitions in France, Germany, and Brazil. He appeared on the Forbes 400 list for the first time in 2006, and today is ranked at No. 182 with a net worth of $5.6 billion. An Internet evangelist, he has more than 350,000 followers of his Twitter feed.

Mikitani has been featured in national and international broadcast and print media, including CNN, The Wall Street Journal, Bloomberg, BusinessWeek, The New York Times, the Los Angeles Times, The Globe and Mail, The Economist, and the Financial Times, among others. Mikitani received an MBA from Harvard Business School, USA and today lives in Tokyo, Japan.

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