In this newly created position, Fu will be based in Hong Kong and report to Navin Suri, Head of Intermediary Distribution, Asia-Pacific.
With more than 22 years of experience in leadership roles in local, regional and global wealth management and asset management businesses, Fu will play a critical role in building BNY Mellon's distribution capability across Asia-Pacific, in line with the company's aim to become a premier investment partner for the intermediary space. In his role, he will be responsible for developing business with key distributors throughout Asia-Pacific, and will be working closely with the product and marketing teams to deliver strong product programmes for these channels across the region.
Suri said: 'We are building out our distribution platform across Asia-Pacific as we believe the intermediary market is going to grow steadily over the next decade. It is vital that we have the right products, channels and service in place in order to achieve our ambitions. Eric's experience in building businesses from devising strategy through to client delivery will be a great asset in helping move our plans forward'.
Fu joins BNY Mellon from HSBC, where he most recently held the position of Head of Wealth Development, Retail Banking and Wealth Management, Hong Kong. Prior to that, he filled senior management roles with leading industry institutions, including at China Southern Fund Management Ltd as Deputy CEO and Chief Marketing Officer; and at Fidelity as business head for their Intermediary and Institutional businesses.
In addition, Fu has represented industry organizations and chaired important positions working with the regulator in driving change and industry development. He served as Chairman of the Unit Trust Sub Committee of the Hong Kong Investment Fund Association in 2008 and most recently as Chairman of the Securities Committee of Hong Kong Association of Banks in 2012. He holds an Executive Master of Business Administration degree from Richard Ivey School of Business of the University of Western Ontario.