BioWare Co-founder: Studios beware EA “bear hug”

Mass effect 3

Dr Greg Zeschuk reminisces on history with publisher and its pitfalls.

Greg Zeschuk, co-founder of Mass Effect and Dragon Age developer BioWare, has talked of the studio’s relationship with mega-publisher EA.

Chatting with Polygon about his recent move away from the games industry and towards a unique career as host of a beer-focused internet show, Dr Zeschuk reminisced about his experiences making games, commenting on his company’s purchase by EA in 2007.

"I think one of the reasons that we survived and succeeded within EA was that our company was mature enough and there was enough good people throughout to handle the EA bear hug — something that is well meaning but vigorous," he explained.

"We needed to be strong to survive that and I think we did and you evolve from that as well."

Admitting that recent reactions to the finale of Mass Effect, which saw vociferous criticism from fans and the lacklustre subscription response to Star Wars: The Old Republic played a factor in his departure, Dr Zeschuk downplayed the overall effect.

“We are big boys and you have to be able to deal with that criticism. I totally get that passion,” he commented.

The gaming luminary has sprung back from his career desiging RPGs for rabid fans and now runs the online video show The Beer Diaries, which aims to celebrate and promote beer making around the world.

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