Quiet, Logo-Free Shopping at Selfridges

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Selfridges invites you to experience the calming power of shopping in the serenity of a de-branded world. (No irony intended.)

After fighting your way through the hustle and bustle of the high street over the past few months, with the run up to Christmas and the January sales, Selfridges, Oxford Street are offering shoppers a sanctuary of silence.

From January 11th 2013, you can visit Selfridges' Quiet Shop, were you will find an array of de-branded goods, such as the iconic jar of Marmite, still instantly recognisable even without its name on the label, available to purchase for £4.99. Also on offer is a carefully curated selection of the most beautiful minimalist designer clothes, accessories and beauty products, know as The Quiet Edit, from Jil Sander, Uniform Wares, Acne, and many more.

The 'calm' doesn't just end there: Selfridges have also re-created their Silence Room, first introduced when the store opened in 1909 by none other than Mr Harry Gordon Selfridge himself. The room an oasis for you to 'retire from the whirl of bargains and the build up of energy'. If you don't have enough hours in your day to sit in silence but still want a little bit of me-time, then the Headspace_Pod is the perfect destination for you to relax and refocus before pounding the pavements again.

The Idler Academy will be presenting a series of talks promoting a chilled out lifestyle, in store every Sunday, January 13th through February 24th. We are particularly keen on catching the talk by Gavin Pretor-Pinney, on the Pleasures of Cloud Spotting, held on Sunday 17th February.

For a taste of what to expect check out the video below,

 If you make a visit to the store please let us know if you enjoyed a bit of No-Noise shopping.

image: © Selfridges
Video Source : Youtube