Here are ten ways he can help his new club.
Cole arrives back at West Ham United with a wealth of experience he can pass onto younger players at the club. He has played in the biggest tournaments in Europe and has won numerous international caps.
He provides valuable cover in the midfield of the team. He can also be used in a more advanced and attacking position if Sam Allardyce wants to use him in a role just behind the striker.
His fitness problems now seem to be behind him which means West Ham should get the best out of Cole for the rest of the season and beyond. This would have been one of Allardyce’s main concerns before bringing Cole to the club.
Cole’s arrival will give the fans a boost who may have been starting to doubt whether the side could push for a European place by the end of the season. Cole will undoubtedly add to their chances.
He provides greater control in the middle of the team. He has been used to playing passing and possession football since he originally left West Ham. This will allow others to fire the ball into him knowing there’s a good chance he will retain it.
Cole has always been a confidence player and he will get game time at West Ham which is significant. It was virtually impossible for him to have an impact at Liverpool because he never had the run of games and his confidence always seemed to be low.
Cole is only 31-years-old which suggests that if he can stay fit then he can easily see out his 18-month deal and beyond. Therefore, both he and the club will see things as a more long term commitment over a quick fix or some simple midfield cover.
Cole’s sound technique means his delivery is as good as anyone else in the game. Important for the close matches which head into the closing minutes where a simple corner or a well delivered free kick can turn out to be the difference.
Cole’s roots are based in East London where he started his career. He will still have many friends and family from his first spell at West Ham and also his spell at Chelsea. This should make the transition back into life at West Ham quicker mean he can be effective sooner.
In the same way that Cole creates cover in the midfield, he also encourages competition for places. Mark Noble and Kevin Nolan among others will have to up their game if they want to retain their place in the side.
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