Locked in an unexpected cup quarter-final struggle v Bradford, Arsenal forward Gervinho had the perfect chance to cancel out the deficit heading into half time.
Instead the Ivorian forward sort of brushed the ball and failed to make any meaningful contact whatsoever.
As misses go, it was a complete sitter, almost Ronny Rosenthal territory.
It all happened pretty quickly, but it looks so much worse pictured, and this is one photo Gervinho won't want posted up and framed on his wall at home.
If you haven't seen it, or want to see it again, here it is...
Gervinho actually missed this, RT if you would have scored. twitter.com/Now__Football/…— Now Football (@Now__Football) December 11, 2012
Is it the worst miss you have ever seen an Arsenal player make?
image: © Ronnie Macdonald