There are two kinds of bankers: those who like trucks, and those who don't. And of those who do like them, there are two further kinds: those who want luxury SUVs, and those who want as much kick-ass truck power as possible.
Never mind the fact that the two bankers we're thinking of who fall into the latter group are driving 1.8km to the commuter train station in order to jump on the commuter train and 5.2km to the underground parking lot of his bank's headquarters.
Sure, if they're lucky, the might get to drive in some snow. Or, in an extremely lucky case, drive up on a curb in order to get around a stalled vehicle. But that's about it. Regardless, these guys love their trucks. In a way, they connect them to a world where real muscle gets the job done, not just mental (or at least monetary) muscles.
For these guys, and their brethren, who live and breathe cars, trucks, flatbed trailers, automotive heavy-duty equipment, or just about anything that comes with an engine and can be driven, the SEMA show is the one to watch. It took place a few weeks ago in Las Vegas. (For the rest of us, SEMA stands for Specialty Equipment Market Association, and is the place companies big and small unveil their innovations.)
Following are three of the most talked about designs from the show, two of which have come from Chrysler's Mopar Division (which is the automobile parts and service arm of Chrysler LLC).
The Ram from Chrysler’s Mopar Division
The Mopar Division at Chrysler is in charge with evaluating the consumers’ reactions to innovative concepts, many of which expand on the concept of street credibility. Judging by the designs that have emerged onto the market, the hood on the Ram clearly indicates a veer toward street and racing technology, which would have the truck spearheading this line.
The Jeep from Chrysler’s Mopar Division
The Jeep has been produced by Mopar and looks like it will have a flatbed at the rear end. This will likely take the popular sub-brand, turn it around, and make it increasingly popular with those in need of a safe, steady, and sturdy vehicle with towing capabilities.
The Brand-New 1965 Dodge D200 from ICON 4x4
You might wonder: “How can a truck released in 1965 qualify as news?” Any such thing is possible, when we’re talking a small, but courageous company in Southern California that has built its entire reputation on building iconic 4x4 cars from the ground up, simply out of a limitless love for retro cars. Their offer at the 2012 SEMA is said to include a Dodge D200 with a major facelift, as well as an upgraded suspension system, a better chassis, and an engine from Banks Engineering.