The good old rules of supply and demand mean the official Tottenham club shop has had to slash the prices on these mugs.
We are not talking about any players here either, or the manager, but these fine pieces of crockery pictured above.
It is not in doubt that had Bayern Munich won the penalty shoot-out to beat Chelsea, these mugs would be selling like hotcakes.
Instead it looks like nobody wants them, and the club shop has been forced cut the price from £5 to £1.
The store, sadly, does not stock Europa League mugs.