Your Firm In 3 Words - The Most Perceptive & Humorous Responses

Three Fingers

We asked you to come up with a maximum of three words to described how your firm is currently perceived in the market. Here's the most profound and humorous responses.

Aviva Investors

Very slow death


Fair, Firm, Fun

Collaborative, Conservative, Stable

Bank of America

The thundering loss

Un Merrily Lynched

Way Too Big

Not Merrill Lynch

Spin off Merrill

BNY Mellon

Working for free

Best global custodian


Big Blue Bird

Interest Rate Flop

No Government Bailout

No Bob Diamond

Hate Mervyn King


Rock 'n' Roll

Bla bla BlackRock

BNP Paribas

Bank Never Pays

Very very French

Brown Brothers Harriman

Unique, focused, nimble


Really Beyond redemption

Complex, under-rated, better

 Veni, Vidi, Vikram

Credit Suisse

Innovative, smart, tactical

Prudent, wise, sound

No capital raising

Deutsche Bank

Americans in Disguise

DZ Bank

Drive, integrity, trust


Thankfully privately owned

Goldman Sachs

Doing God's work

Greedy, greedy, greedy

Greg Smith's OpEd

One step ahead

Houlihan Lokey

Security, integrity, loyalty

Thoughtful, collegial, independent


Big old beast

Cons old people

Dependent, open, connected


Always working hard

Really were hedged

Sean Egan, who ?

Foot on gas

JPMorgan Chase

Proud, responsible, ethical

Not really evil

Jamie, Please Manage!

Red faced Jamie

Chickens home roost

Big trading loss


Lost the plot

Merrill Lynch

No Turning BAC

Mitsubishi UFJ Securities

Insight with integrity

Morgan Stanley

Past its prime

Diligent, collaborative, genuine

Facing rating cut


The setting sun 

Back to Basics


Leaders, wisdom, integrity


Ra Bo Bank

Royal Bank of Canada

Disciplined, focused, cautious

Royal Bank of Scotland

Hanging in there

Destined to fail

More fines likely

Societe Generale

Red, black and bruised

Standard Bank

Retreat, retrench, retreat

Standard Chartered

Here For Good

Going Great Guns

Money Laundering Fine


Creek, sh.t, paddle


What risk management ?

Best client platform

Dedicated, client-focused

Back on track

McCann's the Man

You've Been Sacked


Down and Out

Wells Fargo

Stole my house!

Professional, traditional, integrity

If you have three words of wisdom about your firm, please email in confidence

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