With banks and other financial markets firms in the news more often than not for the wrong reasons these days, the unfolding disaster in Japan brings an opportunity for companies to underline that they really have learned about giving back to society.
And a number of firms have responded magnificantly with donations and money-raising events to help the cause.
Here's what we know about who's doing what:
Mitsubishi UFJ Financial Group - $6.2m
Goldman Sachs - $6.1m for the relief efforts, and the firm is also matching employee contributions 1:1
JPMorgan Chase - $5m
Barclays has donated $2.4m
Citi has also donated $1.2m, and the Citi Foundation has donated the same amount
Credit Agricole - $1.2m
Daiwa Securities Group - $1.2m
Bank of America - $1.2m, plus the bank is matching employee contributions to the American Red Cross Japan Earthquake / Pacific Tsunami Relief Fund.
BNP Paribas - $1.2m to the Japanese Red Cross, and the bank is matching employee contributions
Deutsche Bank - $1.2m
MetLife - $1.2m
Morgan Stanley - $1.2m
Mizuho Financial Group - $1.2m, with some local entities matching employee donations
Nomura has also donated $1.2m
Royal Bank of Scotloand Japan has pledged $1.2m, and will be matching some employee contributions
UBS has also donated $1.2m and will match employee contributions, plus is giving 50% of all commissions in Japan cash equities earned Friday, 18th March to JEN and Peace Winds Japan
Jefferies & Co - a $1m direct donation from the firm, together with all net equity trading revenues from the firm's Asian offices this week, and all net revenues from US & Equity trading operations made on the 16th March
ANZ - $1m
Credit Suisse - $1m, plus an employee matching scheme
Man Group - $1m
State Street - $500,000, with $100,000 in employee matching
Wells Fargo - $500,000 plus another up to $500,000 matching employee donation
Brown Brothers Harriman - $500,000
Northern Trust - $250,000
HSBC Tokyo has donated $250,000 to the Japanese Red Cross
Royal Bank of Canada - $102,000
Toronto Dominion - $102,000
Investment Technology Group Inc. has donated $100,000
BGC Partners - BGC will donate 100% of its Tokyo office's revenues, along with 25% of the revenues from other Asia-Pacific offices, for one week to relief agencies in Japan to directly help those in need
BlackRock Investment Managers is matching employee donations to the Japanese, American and British Cross and the International Federation of Red Cross and Red Cross Societies
London Stock Exchange is having a 'dress down day' to raise funds, and will be matching employee donations
If your firm has made a donation, or has some initiative that will help the Japanese people, please e-mail us in details to firstname.lastname@example.org , and we'll update this list.
Image: Map showing Sendai earthquake and aftershocks recorded until 12th March courtesy of Demis.