Citi's Four Key Principles

The four key principles - the values that guide the firm are:

Common Purpose

One team, with one goal: serving our clients and stakeholders.

Responsible Finance

Conduct that is transparent, prudent and dependable.

Ingenuity

Enhancing our clients' lives through innovation that harnesses the breadth and depth of our information, global network and world-class products.

Leadership

Talented people with the best training who thrive in a diverse meritocracy that demands excellence, initiative and courage.

Source - Citi's 2010 annual report

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